What if you could find a secret document that tells you exactly what to say in your cover letter and resume to elicit an employer’s positive response? Wouldn’t it be great to use just the right words to have a hiring employer say, “This is the one,” before he or she meets you? Ever wonder if there are magic phrases that can get a company to contact and hire you?
|Looking for magic in your job hunt?|
Pull a rabbit out of the hat with the right words!
Well, this mysterious information exists, and it’s called the job opening ad or help wanted ad. That’s right, employers who run help wanted ads often tell you exactly what they want to hear from job applicants. If you use the employer's phrases, terminology, and wording in your job search materials, they usually will be eager to talk with you.
There are many ways to say the same thing, so using the employer’s own expressions will help him or her feel an immediate connection to you. For example, as a writer, I find organizations often will use various words and terms to refer to their writing needs in job ads, including communications, editing, copywriting, marketing, content development, editorial, publications, online updates, blogging, journalism, and social media. When I've applied for a particular job, I use the employer's exact words in my resume, as long as they are really part of my background.
So when you see a job you are interested in, don’t just send off your resume. Take some time upfront to review the job ad line by line. Print it out, highlight the skills and qualifications you have, and make notes on important wording. Then take a bit more time to incorporate the words and phrases into your resume. You may be able to add words, delete words, replace words, and give more emphasis to certain parts of your background in your resume summary section and in your cover letter.
Employers will often include in job ads the employee traits they desire as well, such as self-starter, collaborative, and deadline-oriented. Be sure to include these "soft skills" in your resume if they describe you and if you have the experiences to prove them.
Pay attention to words and requirements the employer repeats in the ad, and give extra emphasis to these details in your application materials and in job interviews.
Every part of your resume, such as your summary, job experiences, education, training, and volunteer work can benefit from this analysis. By using the employer’s own words, I often have received fast responses to my job applications. In addition, parroting the words in job ads will help your resume get through resume screening technology that automatically rejects applications without the right keywords.
This approach of choosing the right words is all part of job targeting, which helps you find the best job for you more quickly. Of course, you don’t want to claim experience, skills, traits, or education that you don’t have, so only use the words if they apply to you.
Please let me know if this job-search approach works magic for you.